Keep the Headline short – a maximum of 50 Characters
The subheadline should also be short and concise. No more than 150 characters. Make sure there is good contrast with the background image.
Use the Headlines to structure the content
Hierarchizing the text styles improves overall orientation. Due to usability and ergonomics, the ratio between type sizes is limited. For more emotional applications larger font sizes can be used.
Keep block headlines short and concise
Generous use of white space and clear visual alignment improve readability and structure. Limiting the number of text styles improves textual cohesion. Please make sure that the text length matches the image size. Short text is easy to grasp.
Image sizes, aspect ratio
You can switch between different preset aspect ratios. To achieve a consistent visual appearance, you should stick to one aspect ratio if possible. Please make sure that the text length matches the image motif. Give the image some space to allow it to make an impact.
Video
Video material is integrated into the websites via CDN links. This ensures that only approved material is used on the site. Please use an inviting, eye-catching preview image.
It is also best to provide users with a short summary of the video.
Infographics
Infographics can break up the overall structure of the page and highlight important information. Use them wisely. The graphics can be combined with freely formatted introductory text to separate background information from the graphic.
XXL Fontsize
Short description of the Infographic. You can use different textsizes for this from medium to XXL. Please note that this should fit harmoniously into the overall design of the page. The text should not extend beyond the graphic.
Resources
It may be useful to offer more comprehensive background information or articles for download. Please use formats that cannot be edited. PDF is the most common format for this purpose. Since information is generally subject to an approval process, it is advisable to use the CDN link to the file!
Use short headlines to describe the document.
And always provide a brief description of the content.
The more information the user has
The easier it is to decide whether the content is relevant to them.
Give the headline and text sufficient white space.
This allows both to have a stronger impact and be more quickly comprehensible.
Contact your Ipsen representative
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- Accordions allow you to hide text and make the page appear shorter. Please use them, where legally possible, only for mandatory information such as references or similar.
They should only be used for text content in exceptional cases, as the open rates for these accordions are very low. This means that users will not usually see this information. It is better to ask yourself whether this content is really relevant.
